A Sanmarg Network company

Experiences that move the East.

Your holistic experience partner across Eastern & North Eastern India.

Start with your brief See signature work
A camera lens lining up with a human eye, the iris completing the lens
Founded
2007
Base
Kolkata
Footprint
East & North East India

We are

Your holistic experience partner.

Founded in 2007 by Mrs. Ruchika Gupta, SAN Entertainment is the brand solutions and experience arm of the Sanmarg Network.

We bring a media house's reach and credibility together with the craft of live experience, so brands are not just seen across the East and North East. They are felt, talked about and remembered.

2007
Founded in Kolkata
~20yrs
Building brands in the East
360°
Strategy to amplification

Our footprint

  • West Bengal
  • Bihar
  • Jharkhand
  • Odisha
  • Assam
  • Sikkim
  • The North East
A bird in flight, folded from Hindi newspaper pages

Why brands choose SAN

Reach of a media house. Heart of a host.

  • The media-house edge

    Sanmarg's print, digital and OOH reach is built into every plan, not bought on top of it.

  • High-EQ, women-led

    A majority women-led team that reads the owner's ambition and the audience's emotion with equal clarity.

  • Doors that open

    Two decades of trust with business houses, HNIs, institutions and governments.

  • Reach across the region

    A network of readers, business leaders and media partners spanning every corner of East & North East India.

Our core practice · Brand solutions

We don't sell events. We build brands people feel.

Every engagement starts with a business problem, not a venue. Brand Solutions turns your objective into one connected programme across media, ground and culture.

01Brand Strategy & Positioning

Audience insight, brand narrative and the big idea that anchors every touchpoint.

02Integrated Campaigns

ATL, BTL and digital working as one plan, built for the East and North East.

03Activations & Retail

Consumer engagement, trade activations and campaigns that drive footfall.

04Media-Integrated Solutions

Sanmarg print, digital and OOH woven into the idea from day one.

05IPs & Award Properties

Original properties that compound brand equity, edition after edition.

06Sponsorships & Partnerships

Sponsor integration and HNI presence that feel earned, not bolted on.

We help your brand grow: a paper boat passes through a doorway and emerges as an ocean liner

Our expertise lies in pulling off the unthinkable, overcoming operational challenges, and organizing events of large scale and scope.

The holistic model

One partner. Every touchpoint.

Brand Solutions at the core

Experiences & MICE

Conferences, summits, conclaves, dealer meets and international MICE.

PR & reputation

PR that travels beyond the room.

Backed by a media house's newsroom relationships, we shape how brands and leaders are written about, not just how they're seen.

Earned, owned and shared, working as one.

How we work · The 5D model

From brief to goosebumps.

Business goals, audience psychology, brand constraints and competition. The questions most agencies skip.

Every moment designed as Anticipation › Peak › Memory

Delivered in five packs Strategy, Creative, Design, Production, Post

Signature work

Where brands have trusted us.

Flagship

Filmfare Awards East

First-ever in Eastern India.

Our clients

Trusted across East & North East.

Industries we serve

  • Jewellery & Lifestyle
  • FMCG & Retail
  • Real Estate
  • Finance & Corporate
  • Media & Entertainment
  • Education & Youth
  • Hospitality & F&B
  • Government & Social Impact

Logic makes people think. Emotion makes them act.

Your brand deserves more than an event. It deserves a story.

Let's start with your brief.

What do you need?